There is huge potential in offering the right incontinence products. The potential to provide your customers with effective continence solutions and to grow your business. Partnering with TENA can help you maximise this opportunity.
The value of partnering with TENA
Maximise your potential in an underpenetrated category
1 in 3 women experience bladder sensitivity and incontinence(1), but only 27% use products designed to suit their needs.(2) On average, it can take women up to 10 years to start using purpose-made protection, which can be due to stigma, shame or confusion over which products to buy. It is a similar situation for men. Today, 1 in 4 men experience some form of urine leakage(1), but only 5-7% use the right products(3).
These statistics show the scale of people living with incontinence, and the support they need in finding the right purpose-made protection. As a pharmacist, you are in a unique and trusted position to help, with around 70% of shoppers(4) preferring to buy incontinence products in pharmacies due to the pharmacist’s knowledge and assortment on offer. Data also shows that positive customer interactions are more likely to lead to more returning, loyal, customers. This means better care for your shoppers, and better business for you(4).
TENA makes incontinence simpler for you and your customers
Dealing with incontinence isn't always simple. People often don't know how to talk about it, and there are a lot of products to choose from. But it doesn't need to be complicated. When you partner with TENA, we provide tools and support material that make it easier for you to approach conversations around incontinence and recommend the right products.
How TENA can support your pharmacy
Boost sales with point-of-sales material
83% of shoppers agree that clear, easy to understand in-store information drives loyalty and re-purchase in pharmacies(4). Our downloadable point-of-sales material and store planograms will make it easier for your customers to find the products they are looking for and boost sales.
Recommending the right product is simpler with our Product Selector Tool
As many as 1 in 3 incontinence shoppers find it difficult to choose the right incontinence product(4). With our Product Selector Tool, you can better navigate our incontinence assortment and guide uncertain shoppers to the right product choice, quickly and simply.
TENA Conversation Guide makes it easier to talk to shoppers about incontinence
Almost 50% of shoppers find it difficult to talk to a pharmacist about their issues(4). Our step-by-step guide shows how to approach conversations around incontinence and includes useful questions to ask incontinence shoppers, ensuring they get the support they need.
References:
- Prevalence data of incontinence based on ICS definition
- GFK - Global Inco Consumer Segmentation study (2019) UK, GER, FR, US, MEX
- Male Urinary Incontinence Prevalence Study 2013 (US, UK, DE, IT, FR, MX, RU)
- Focaldata: UK, PO, IT, FR, 2022
- Gfk. Male Consumer Journey, DE, 2012. Data on file.
TENA is a brand of Essity, a leading global hygiene and health company. With over 60 years of experience TENA is the No 1 adult incontinence brand globally*. We offer a full range of absorbent products, skincare and digital health technology solutions that are tailored to the needs of individuals, their families and healthcare professionals.
With TENA, Essity is at the forefront of developing products and services that help improve dignity and the quality of people’s lives. We strive for sustainable continence care with better care and better products.
*Source: Euromonitor International Limited; Retail Adult Incontinence, all channels, RSP value sales, Tissue & Hygiene, 2020 edition.
TENA, a brand of Essity - a global leading hygiene and healthy company. Everyday, our products, solutions and services are used by billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, ModiBodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. The Company's headquaters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.