Introducing new TENA Silhouette Pants
An upgraded fit and our most underwear-like pant yet
An upgraded fit and our most underwear-like pant yet
1 in 3 women experience bladder weakness*. Many assume that incontinence products are bulky and uncomfortable, so they compromise with solutions like period pads that don’t meet their needs. New TENA Silhouette Pants is a significant step forward for women. It’s designed to handle heavier needs while the body close fit means it looks and feels more like real underwear than ever before. Discreet and comfortable, it offers superior protection that fits women's bodies and needs. And we know that once women feel the difference of using the right protection, they're likely to keep doing so, meaning satisfied returning customers and more business for you.
When it comes to incontinence, women want a solution that looks and feels as discreet as possible. As well as offering up to 100% protection to keep women feeling reassured and secure, new TENA Silhouette features an improved body close fit, more comfort, and a discreet design that includes a feminine wavy waist exclusive to TENA. They are our most underwear-like pants yet.
The new TENA Silhouette range offers a variety of styles and colours, including black, crème and white, in both low and high waist. Stocking the full range allows you to address different shopper needs and preferences.
Low waist underwear especially designed for bladder leakage
High waist underwear especially designed for bladder leakage
High waist underwear especially designed for bladder leakage
We can help you educate customers and help you recommend the right product based on shopper needs.
* TENA data; GFK – Global Inco Consumer Segmentation study (2019)
**Odour control by ammonia neutralization
TENA is a brand of Essity, a leading global hygiene and health company. With over 60 years of experience TENA is the No 1 adult incontinence brand globally*. We offer a full range of absorbent products, skincare and digital health technology solutions that are tailored to the needs of individuals, their families and healthcare professionals.
With TENA, Essity is at the forefront of developing products and services that help improve dignity and the quality of people’s lives. We strive for sustainable continence care with better care and better products.
*Euromonitor International Limited; Retail Adult Incontinence, all channels, RSP value sales, Tissue & Hygiene, 2023 ed
At TENA we offer products and solutions for a wide range of people. You are always welcome to visit our other TENA sites.
TENA, a brand of Essity - a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.